Guidance from the Listos California Campaign Staff on Tracking Social Media Engagements

To help provide additional clarity and reduce confusion regarding what constitutes as engagements via social media, the Listos California campaign staff have put together guidance detailing the type of engagements you can collect using the platform’s analytics. They have also included additional data analytics tools that can help capture this information.

This guidance is issued to update prior guidelines presented in the “Guidance for Engagements and Communication Activity Tracking” documents dated 9/30/2020. You can access the updated version that is attached to this email, in your CBO Toolkit under the “Evaluation and Engagement Data Collection” folder, or directly here.

Please feel free to contact Grace Kaufman from Valley Vision for any questions or clarifications.